So here you have Nike, the most corporate of all names in the sports shoe world, purchasing a rootsie brand like Converse. (Compare that to Facebook acquiring the 5-year-old tech company WhatsApp for $22 billion, or for 73X the acquisition price for Converse.) Remember that Nike purchased Converse in 2003 for a cool $305 million. The real story here is about understanding your product and your market. Look close, and there are subtle differences. You’re probably a little confused about this new shoe because it looks almost exactly like the old shoe: white soles, white toecap, canvas body, and a white circle on the ankle. Lesson 1: Keep What Matters, Dump the Rest | Right: The new Chuck Taylor, debuting in late July, 2015. Left: the original Chuck Taylor, unchanged since 1917. But a close look at this story reveals 3 big lessons that are applicable to all businesses. Very few of us have the privilege a being a steward of product or company that is as iconic as the Converse Chuck Taylor. This a blog about business, design, and technology. Once I sized up their critical improvements to the shoe, my mind went wild with excitement.īut this isn’t a blog about shoes. As a fan of the shoe, I spent about 20 minutes studying their website (which is pretty legit) and growing feeling that I should get a pair. Yesterday Converse lit up social media by announcing their first revamp of the original Chuck Taylor shoe since its introduction in 1917. Chuck Taylors are the most iconic shoe that nobody wears.
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